Use Of Recycled Paper Set To Dramatically Increase
  New research by the WRAP (Waste & Resources Action Programme) Recycled Paper Advocacy Team has revealed that print and paper buyers are planning to significantly increase their use of recycled paper over the next five years.According to research amongst those responsible for print and paper procurement for major organisations across the UK, over two thirds (67%) have targets or plans to increase the proportion of paper products using recycled content in the future. Of these, half (51%) plan to increase their use by up to 20% in the next 12 months. Others plan to be more bullish, with a quarter planning to increase their procurement by between 20%-50% and the other quarter (24%) by as much as 50%-100% over the next 12 months. In the longer term, over a third (35%) plan to increase their use of recycled stock by 50%-100% in the next two to five years. Similarly, a further 35% plan to increase their use of recycled paper by 20%-50% during that period. In addition to their own plans and targets, print and paper buyers are optimistic about general take-up of recycled paper, with over half (52%) expecting the overall industry to increase its use by between 20%-50%. One in ten predict that take-up will increase by as much as 50%-75% and a third (36%) forecast an increase of up to 20%. According to Jonathan Tame, who heads up WRAP's Recycled Paper Advocacy Team: "Many organisations have been keeping a watching brief on developments in the recycled paper sector for some time and have increasingly been recognising the clear benefits. This has led to increased market demand, a trend that I predict will only continue. Today's recycled papers are equal in quality and on-press performance to virgin stocks and, where competitively priced, there is no reason not to seriously consider it in the procurement decision making process. As well as the business benefits, there is also the environmental impact and reducing
landfill." The single most important factor when procuring recycled paper is that it has equal performance and reliability on printing presses and office machines as virgin stock. Other influencing factors include competitive pricing compared to virgin stock and that it is equal in quality (appearance). The recent industry paper price increases on virgin products have encouraged nearly one in five organisations (16%) to use more recycled paper. Notes to CSN Readers 1. WRAP works in partnership to encourage and enable businesses and consumers to be more efficient in their use of materials and recycle more things more often. This helps to minimise landfill, reduce carbon emissions and improve our environment. 2. Established as a not-for-profit company in 2000, WRAP is backed by Government funding from Defra and the devolved administrations in Scotland, Wales and Northern Ireland.

3. Working in seven key areas (Construction, Retail, Manufacturing, Organics, Business Growth, Behavioural Change, and Local Authority Support), WRAP's work focuses on market development and support to drive forward recycling and materials resource efficiency within these sectors, as well as wider communications and awareness activities including the multi-media national Recycle Now campaign for England.4. WRAP set up the Recycled Paper Advocacy Team (RPAT) in February 2005 to provide organisations with free, unbiased advice on the environmental and business benefits of switching to recycled papers as part of a sustainable procurement policy. The team comprises eight advocates across the UK, all of whom come from paper and print backgrounds and provide a relevant mix of technical skills and experience. 5. Information on the WRAP manufacturing programmes can be found at http://www.wrap.org.uk/manufacturing/index.html.6. The WRAP survey was conducted in June 2007 amongst 256 organisations across the UK. Respondents were those with responsibility for procuring print and paper.