Duraweld Pioneers New Recycling Initiative

Duraweld is set to become the first company, within their industry, to successfully recycle all of their polypropylene waste. This latest initiative is just one of over 20 tactics the award-winning company employs as part of its continually developing Environmental Policy. The policy focuses on the three main themes of 'reduce, recycle and re-use'.

This latest environmental success has sparked the decision to rebrand the forty year old Scarborough-based company which employs 100 staff, and launch a new marketing campaign designed to highlight Duraweld's green credentials and expand its client base. It is also launching 'Clever Conversions', a new range which transforms waste material into stylish files and folders.

Using the theme 'smart presentation', Duraweld now has a new 'green' logo, an exciting new 'magical' brand image, a revamped website, new sales literature and is about to embark on a marketing campaign designed to increase its clients in a number of key areas. In particular, the company plans to focus its attention on the areas of human resources, training, education, marketing and communications; and has developed three specialist teams drawn from experts from across the company to identify and meet the presentation and packaging needs of these sectors. Jane Harper, Marketing Manager, Duraweld said: "This is an incredibly exciting time at Duraweld. Our commitment to investing in the latest technologies and pioneering the use of recycled vinyl and polypropylene has really paid off; our products not only look smarter than ever, they are also environmentally smarter too! There is a growing demand in the market for companies like ours which are genuinely pioneering the use of the most environmentally sustainable production techniques. I am very confident that our new brand and marketing strategy will help communicate our long standing green credentials to our clients and play a key role in expanding our customer base."Duraweld separates and recycles all its waste clear, frosted and coloured polypropylene. Once it has been recycled the frosty material is then re-used to make high quality presentation materials ranging from folders and ring binders to boxes and document covers. The coloured polypropylene waste is currently sent to other companies to make into, amongst other things, drain pipes and water tanks.Duraweld, which provides bespoke printed presentation products to a wide range of industry sectors, pioneered the use of recycled vinyl in stationery in 1993. All of their vinyl waste is fully recycled by sending it for reprocessing. Other parts of their production waste is also recycled, with all metals separated out and recycled, paper, board and card recycled by sub contract collection and through internal re-use, all office and canteen waste is recycled and the company has a carbon neutral rating through its carbon offsetting scheme.Over the last four decades Duraweld has constantly invested in new technology and staff development, building a reputation for first class production quality, the highest environmental standards, constant innovation and excellent customer service.www.duraweld.co.uk