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People are reading more again!




During the pandemic, readers turned more to magazines, books, and newspapers, and many print subscriptions were sold. Print products continue to enjoy a high level of trust. In addition, catalogues and advertising journals are very popular with consumers – printed on high quality paper grades from UPM.

As a leading graphic paper producer UPM Communication Papers offers an extensive product range for all main printing methods, be it heat set web offset, coldest web offset, sheet fed offset, rotogravure or digital. In order to meet their customers’ needs and to ensure the high service capability and ultimate supply security UPM has further improved our CMR offering.

“Magazines, catalogues and advertisements printed on UPM’s high quality papers ensure excellent reader experience, which is their top priority. Their coated papers with non glossy finish are appreciated for great printing results, vivid imagery and sustainability. In addition, these papers are high in bulk, which gives customers cost advantages” says Atte Lindström, Director, Technical Customer Service & Product Management, UPM Communication Papers.

The new offering on the nonglossy side will consist of three product ranges with a silky surface and excellent brightness levels: UPM Star silk H, UPM Ultra silk H new and UPM Cote silk H. Furthermore, the new offering includes two true matt and high bulk product ranges: UPM Star matt 1.2 H and UPM Ultra matt 1.2 H.

“It’s a big advantage for our customers that we can supply our paper grades from multiple mills. The improved CMR offering underlines UPM’s commitment to our customers and the entire graphic paper industry – now and in the future”, Atte Lindström concludes.

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